Maestro graphic

Steering the future of business mobility

Introducing Maestro

Maestro is our cutting-edge, digital cloud-based platform designed to create a stronger, more profitable, and more effective working relationship between service providers, fleets, and Michelin. Maestro's real-time capabilities deliver precise accuracy, enhanced efficiency, and more insightful intelligence across service event and sales order management.

Maestro helps put you on the road to success.

How it works

Managing the daily tasks necessary to run your business can be complex, cumbersome, and costly. Maestro digitizes these tasks, enabling visibility, and seamless connectivity across all aspects of your business to keep you moving in the right direction.

Accuracy icon


Real-time digitization of administrative tasks results in fewer billing errors and improved timeliness.

Efficiency icon


A streamlined way of working maximizes productivity, optimizes scheduling, and simplifies communication.

Intelligence icon


Increased visibility and transparency provide the business insight needed for an ideal customer experience.

Who is Maestro for?

service photo

Service Providers

Update and view events, scheduling, invoices, and data in real time from anywhere, reducing administrative costs, increasing the number of vehicles that can be serviced, and leading to higher customer satisfaction.

truck photo


Experience improved billing accuracy, more streamlined communication, and better asset visibility—ultimately optimizing planning for scheduling service work to get trucks back on the road quickly.

Request information

Contact us today to learn more about getting your business started with Maestro.


News & Events

Michelin Services Division Introduces Light Mechanical Maintenance Offer for Trailers

Out of the digital services platform comes MICHELIN® Mechanical Care—a consistent and simplified solution to outsource scheduled light mechanical maintenance for trailers...

Learn More

Michelin Introduces Its Digital Services Platform

In 2018, Michelin created its global Services and Solutions division to address business challenges in a changing world and to provide innovative solutions for sustainable, connected mobility. To support this vision, Michelin is announcing the introduction of its digital cloud-based platform—Maestro...

Learn More

Maestro FAQs

Below are frequently asked questions for service providers and fleets. For more information, please complete the above contact form, and we'll get back to you as soon as possible.

Service Provider
What is Maestro?

Maestro is a business management platform that will steer transformation by improving efficiency, productivity, and profitability in our industry. And that should be music to your ears. Like a maestro conducting an orchestra, our new software platform makes it possible for fleets, service providers, and Michelin to easily work in sync with each other.

How can Maestro help our customers?

Our industry still uses a business management process that creates time-consuming manual work. By subscribing to Maestro, fleets and service providers will be able to easily connect and collaborate on a platform that allows for:

  • ACCURACY.  Real-time digitization of administrative tasks results in fewer billing errors and improved timeliness
  • EFFICIENCY.  A streamlined way of working maximizes productivity, optimizes scheduling, and simplifies communication
  • INTELLIGENCE.  Increased visibility and transparency provide the business insight needed for an ideal customer experience

Ultimately, customers will have the ability to better manage vehicle downtime while providing value, as they are able to regain control to improve their business.

What is currently offered on Maestro?


  • Maestro Service App
    • Designed for service technicians to use, via their mobile device, to digitize the recording of any service work currently done via paper
  • Maestro Fleet Order
    • Developed to create a seamless process for service providers and fleets to submit orders for tires and retreads


  • MICHELIN® Mechanical Care
    • Scheduled Trailer Light Mechanical Service
    • Emergency Tire Roadside Assistance
What is the rollout plan for Maestro?

The rollout for Maestro is well underway. Here is what is coming and when:

  • Complete:
    • Maestro Service App
    • MICHELIN® Mechanical Care
    • Maestro Fleet Order
  • Coming Soon:
    • Inventory Visibility > 1H'21
When can we expect to have Maestro in Canada?

The rollout plan is to deploy Maestro in Canada beginning the second half of 2021.

Why is Maestro right for your business?

When scheduling maintenance and service work, it is often difficult to optimize planning and maintain control because there are so many moving parts. With Maestro, Fleets have even more control over their day-to-day operations, helping you maximize uptime and get your trucks back on the road quickly.

  • A simple, digital way to request service
  • Streamlined internal and external communications
  • Billing and data entry accuracy with PO and invoice matching prior to billing
  • Digitized PO and invoicing to maximize efficiencies
  • Better asset visibility to help optimize load planning
How do I get started implementing Maestro?

Contact a Maestro consultant via email at, and let's start a conversation about implementing Maestro as your business management platform. You can also contact your local Michelin representative as well.

How long is the setup process?

Setup time depends on the needs of each business and can range from 1-4 weeks. Once Maestro is implemented, Michelin will provide an in-person training session as well as access to web-based training for all users. After that, the service order management process, as you know it will never be the same.

How much does Maestro cost?

Contact a Michelin consultant at to set up an assessment for your business and find the model that's right for your business and locations.

What if I have questions along the way—is there a support team for that?

Maestro was created to simplify workflow. But like any new software tool, you may have questions. Just reach out to our tech support at to answer your questions. Our support team will respond in a timely manner.

What happens to the system if my internet access is down?

Rest assured that if the internet access at your business location goes down, Maestro's system will not be compromised. So, the next time you log on, you'll be able to pick up right where you left off. It's all part of making workflow work better.

Contact Us